Friday, March 04, 2005

Fox Sweeps the Sweeps

Every three months, national TV networks have what they call "sweeps", which last an entire month, to determine local advertising rates for the next quarter. This is the time when new seasons begin and old seasons end, and big plot twists occur in order to inflate ratings.



This past February marked the first time that the Fox network was ranked #1 among the national TV networks. The Super Bowl, American Idol, 24, and House are just some of the hit shows that Fox has to offer the target demographic of 18 - 49 year olds. However, if you take away the Super Bowl broadcast, Fox would have finished third.



NBC, which was once a #1 network, is now fourth. Thursday night, which NBC once monopolized, is down 15% compared to February 2004. Taking away the Grammies, Academy Awards, and Super Bowl, NBC would have finished second.

I will now rate the top shows that dominated the sweeps.

Academy Awards: ABC - 42.1 million viewers. The AAs are great, not because movies and actors are recognized for their greatness, but because celebrities say stupid things and dress slutty and fall out of their tops. I could really give less than 2 shits about who wins an Oscar, for me it's all about watching famous people giving speeches while totally inebriated, and it's fun watching rich people being naughty. 4/5 Stars.



24: Fox - Not in the top 10. 24 is a great show. Though commonly referred to as an evening soap opera, a more accurate genera description would be a comic book style drama. Jack Bauer is an agent for the Counter Terrorist Unit based out of Los Angeles. The events of the show occur in real time. I have never actually seen the show on TV, but I really enjoy it on DVD, because I can watch like half the season back to back. 4/5 Stars.

American Idol: Fox - average of 26.2 million viewers / episode. This waste of air time, hour-long abortion of a show should have never happened. What ever happened to EARNING a recording contract, and paying your dues by being a starving artist? Literally, only eating once a week and drinking gutter water until that fateful day when the talent scout sipping his $6 Starbucks and checking his stocks on his cell phone decides that the long haired cover artist screeching "Come Sail Away" deserves a seventeen record contract. 1/5 Stars.



Super Bowl: Fox - 86.1 million viewers. The game this year wasn't so good, but the commercials were alright. The half time show was definitely boss. I have a feeling the Fox executives were thinking, "Let's just have Paul McCartney play for 20 minutes, and it will be fucking great. No special appearances by Eminem or Britany Spears, just classic Paul." And yeah, that's right, I said the half time show was boss. 3.5/5 Stars just because the half time show was boss.

No comments: